In this era of TiVo and remote controls, there seems to be less and less reason to watch any commercials at all. I should also point out, conversely, that it is also the era of Survivor and American Idol, so there may be nothing but commercials to watch.
There are a few newish campaigns that I think are especially good.
First up is the new VW Passat commercial. It wouldn’t be all that funny with just trying to say that it is cooler than others because it has less ego, but there is a tag line in the ad that is especially funny. It says “Closed course. Don’t throw megaphones or metaphors out your window. That saves the whole ad. There are other ads from VW that are good as well, and they always put in a pretty strong performance, especially among auto ads, which tend to be lame.
The second up is an especially odd series from Tractor Supply Company. I hadn’t even heard of this company until about a year ago when an earlier series of funny ads came out. This new series features non moving figures and minimalist dialog about farm life. Really bizarre, and cool.
I think my favorite of all current ad campaigns is the Jimmy Dean breakfast series with the sun. So damn funny all the time. My favorite of them all is the “Why?” ad featuring the great line where the sun says, “because I have to be at work early to light and heat the earth.” So funny.
Hell of a lot better than the average television show, and 7.9 times better than any CSI series.
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